Need help to stand out among competitors?
Professional design services firms face unique challenges when marketing their services. The greatest of which is the problem intangibility. How do you effectively communicate to a potential client what they can expect from you both during the design process and as a design outcome? Further to this, how do you do it in a way that differentiates your service from a competitors?
Most practices fall back on their portfolio as a mode of differentiation, however, this ceases to be useful when you are competing with similarly experienced and accomplished practices. In reality, there are many ways of differentiating your practice that go beyond relying solely on your portfolio.
New Doors assists professional design services firms to clearly articulate the benefits and advantages they offer their clients and to communicate about their skills and expertise is ways that provide a sense of tangibility. The overall effect of which helps potential clients to understand more clearly what they might expect by choosing to work with you and therefore reducing their sense of risk.