R ARCHITECTURE
R ARCHITECTURE is an award-winning Australian architecture practice passionate about bringing great design to suburban contexts.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Capability Statements
Tender and Awards Submissions
Email Marketing Campaigns
Social Media Campaigns and Advertising
Graphic Design
THE CHALLENGE
R Architecture’s founders Gaurav and Vishakha Rajadhyax had both come from working with large practices and sought to build a practice that brought this level of expertise to suburban contexts. They were seeking support to grow their business into new sectors and subsequently into new geographic areas. Their key challenge was to establish the foundational marketing infrastructure they needed to engage in proactive profile-raising while projecting a cohesive and professional brand identity.
HOW WE HELPED
We commenced by crafting messaging that reflected R Architecture’s purpose, values and approach and establishing a functional and professional website. We assist R Architecture on an ongoing basis to raise their practice profile by capturing their hidden expertise, practice and project news. The website is leveraged not just as a portfolio but as a dynamic communications tool that hosts informative content shared with their relevant target audiences through email marketing and social media advertising and, where cost-effective and appropriate, via placement in industry publications.
We assisted practice Director Gaurav Rajadhyax with his successful submission to join the City of Casey Design Excellence Panel and developed the written response for the Design Excellence Awards 2022 winner, Humble House (image above).
The R ARCHITECTURE website embodies the practice’s brand identity while providing optimal functionality and flexibility. A custom website, the design of the portfolio pages has evolved with the practice’s growing portfolio. We regularly assist R ARCHITECTURE in developing topical content for the ‘Our Know How’ page.
Visit R ARCHITECTURE’s website here.
We have applied R ARCHITECTURE’s brand identity to develop a customised music track, and applications such as a video, email and social media campaign to celebrate the practice’s 10 year anniversary.
OUTCOMES