EQUITECTURE
This unique architecture practice specialises in the design of equine facilities, with a compelling design philosophy underpinned by the latest research in animal welfare.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Graphic Design
THE CHALLENGE
A successful business whose pipeline is fuelled by the very niche focus of its work, Equitecture is a practice with a fascinating value proposition. Owner Anthony Worm approached us to develop a marketing strategy for the business.
HOW WE HELPED
We have refined the brand messaging, simplifying the original overly technical language to bring about an emotional connection with the reader while maintaining an authoritative tone. We have also established an updated web presence, capability statement and promotional strategy for the practice.
As part of the marketing strategy development process, we researched Equitecture’s audience to understand the social media platforms they are active on and the publications they engage with, ensuring that awareness of the practice’s unique offering is raised through every investment in marketing and communications.
We developed an article on Equitecture’s most recently completed project, Helmast Park, which has initially been self-published via the website and will be pitched to relevant industry publications.
OUTCOMES
The website succinctly captures Equitecture’s equine design expertise and value proposition. Featuring a stylish and easy-to-navigate user experience, the sentiments of the practice’s delighted clients are captured throughout the portfolio. The Insights page conveys the practice’s proprietary design systems, solutions and the application of scientific research.
View Equitecture’s website here