Y2 ARCHITECTURE
Y2 Architecture is a practice with a 50-year legacy of delivering education, health and community buildings.
OUR SERVICES
Copywriting
Capability Statements
Graphic Design
THE CHALLENGE
This is a practice with a lot going for it. A great portfolio, a growing team and glowing client testimonials. The problem was that their projects and expertise hadn’t been adequately captured.
HOW WE HELPED
So far, we have developed comprehensive capability statements for their education and aged care sectors, designing their document template and developing standard text about the practice, their ethos and approach, their expertise, and many project descriptions.
Our copywriting captures Y2’s distinct tone of voice, taking the reader through their background, approach and expertise.
OUTCOMES
From a design perspective, the resulting capability statements are professional and visually engaging, showcasing their beautiful project photography. The content we have written enables convincing pitches to new clients and a great depth of material that can be utilised to make responding to tender submissions more efficient.
We developed a template for their capability statements that applies the practice’s brand colours to convey the team’s warmth, approachability and passion for their work.
"Developed by the team at New Doors, our new Capability Statement is a true reflection of our values, personality and legacy, not to mention our expertise and experience. This is by far our best Capability Statement ever, and makes me feel very proud of who we are and what we have achieved."
MATTHEW DWYER
Director, Y2 Architecture
